SEO report of backpackersshop.com

Backpackers Shop - Home – Backpackers Shop

www.backpackersshop.com/

Expert outdoor outfitters since 1966


 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.backpackersshop.com/

Character length : 24

Title
Backpackers Shop - Home – Backpackers Shop
Description
Expert outdoor outfitters since 1966
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Home – Backpackers Shop
url: https://www.backpackersshop.com/
site_name: Backpackers Shop

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Checking the robots.txt file
There is robots.txt file.
https://backpackersshop.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Backpackers Shop - Home – Backpackers Shop

Character length : 48

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 9%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
0212800
Heading structure in the source code
  • <H2> Our Shop
  • <H3> Accessories
  • <H3> Footwear
  • <H3> Clothing & Outerwear
  • <H3> Fly Fishing
  • <H3> Adventure Travel
  • <H3> Climbing & Mountaineering
  • <H3> Paddle Sports
  • <H3> Backpacking & Camping
  • <H3> Featured Equipment
  • <H2> Our Story
  • <H3> Latest Adventures
  • <H4> Egypt
  • <H4> India & Nepal
  • <H4> Maine/Acadia
  • <H4> Products
  • <H4> Fly Shop
  • <H4> Blog
  • <H4> Events
  • <H4> About
  • <H3> Trail-Tips
  • <H3> Store Hours
Word cloud
  • accessories15
  • adventure8
  • shop8
  • fly8
  • climbing6
  • travel6
  • learn6
  • mountaineering5
  • backpacking5
  • news5
  • paddle5
  • continue5
  • events5
  • fishing5
  • event5
  • reading5
  • thursday5
  • story4
  • products4
  • adventures4
  • camping4
  • footwear4
  • sports4
  • outerwear4
  • back4
  • clothing4
  • destination3
  • demo3
  • backpackers3
  • view3
  • saturday3
  • outdoor3
  • kayak3
  • overview3
  • egypt3
  • asked3
  • frequently3
  • january3
  • blog3
  • questions3
  • staff3
  • latest3
  • lakes2
  • quality2
  • summer2
  • time2
  • great2
  • equipment2
  • top2
  • years2
  • trail2
  • store2
  • all2
  • free2
  • sign2
  • announcements2
  • open2
  • now2
  • upcoming2
  • passionate2
Keyword matrix
wordtitledescriptionsheading
accessories
adventure
shop
fly
climbing
travel
Two Word cloud
  • our story4
  • paddle sports3
  • mountaineering paddle3
  • asked questions3
  • our adventures3
  • fishing adventure3
Three Word cloud
  • products fly shop2
  • outerwear fly fishing2
  • climbing mountaineering paddle2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.81 seconds have passed until the page started to load.
Loading time
6,297 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
67
Number of source domains
21
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://katrinaserene.com/.. /jetpack.css?ver=4.8.2

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://www.backpackersshop.com/_js/site.js?v=7890e
  • https://www.backpackersshop.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://www.backpackersshop.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
  • https://www.backpackersshop.com/wp-content/plugins/instagram-feed/js/sb-instagram.min.js?ver=1.4.8
  • https://www.backpackersshop.com/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
824.39KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • https://www.backpackersshop.com/wp-content/themes/backpackers/style.css
  • https://www.backpackersshop.com/_css/site.css?v=7890e
  • https://www.backpackersshop.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
  • https://www.backpackersshop.com/wp-content/plugins/instagram-feed/css/sb-instagram.min.css?ver=1.4.8
File size of all css files combined
436.84KB
CSS minifying
You can save 234B (13% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
134.73KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
45
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://katrinaserene.com/.. /2017-03-02_0016%28pp_w992_h661%29.jpgExpiry time is not specified
https://katrinaserene.com/.. /2017-03-02_0031%28pp_w992_h661%29.jpgExpiry time is not specified
https://katrinaserene.com/.. /2017-03-02_0056%28pp_w992_h661%29.jpgExpiry time is not specified
https://katrinaserene.com/.. /HHA-badge-theknot.pngExpiry time is not specified
https://katrinaserene.com/.. /featured_badge.pngExpiry time is not specified
https://katrinaserene.com/.. /the-pink-bride-certified-pink-pro-2.pngExpiry time is not specified
https://katrinaserene.com/.. /17918173_10208537542413898_1704668299_n....Expiry time is not specified
https://katrinaserene.com/.. /weddingwire.jpgExpiry time is not specified
https://katrinaserene.com/.. /2018-01-24_0005%28pp_w992_h661%29.jpgExpiry time is not specified
https://katrinaserene.com/.. /2018-01-24_0005(pp_w800_h533).jpgExpiry time is not specified
https://katrinaserene.com/.. /2017-12-06_0002%28pp_w992_h661%29.jpgExpiry time is not specified
https://katrinaserene.com/.. /2018-02-28_0001(pp_w900_h600).jpgExpiry time is not specified
https://katrinaserene.com/.. /2018-02-08_0025(pp_w900_h1350).jpgExpiry time is not specified
https://katrinaserene.com/.. /1488763943-katrina%20s%20logo%20no%20hea...Expiry time is not specified
https://katrinaserene.com/.. /1492200460-2017-04-14_0003.jpgExpiry time is not specified
https://katrinaserene.com/.. /1492202497-2017-04-04_0059.jpgExpiry time is not specified
https://katrinaserene.com/.. /1492644043-2017-04-19_0033.jpgExpiry time is not specified
https://katrinaserene.com/.. /1492644973-2017-04-19_0040.jpgExpiry time is not specified
https://katrinaserene.com/.. /1492645296-2017-04-19_0039.jpgExpiry time is not specified
https://katrinaserene.com/.. /1492659850-2017-04-19_0030.jpgExpiry time is not specified
https://katrinaserene.com/.. /c42d7638-6638-45fd-8938-5060f8177d75-151...Expiry time is not specified
https://prophoto.s3.amazonaws.com/img/ajaxLoadingSpinner.gifExpiry time is not specified
https://snapwidget.com/images/snapwidget_ad_250_square.jpgExpiry time is not specified
https://www.googletagmanager.com/gtag/js?id=UA-20907334-115 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
https://js-agent.newrelic.com/nr-1071.min.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
6.07MB
Image optimisation
You can save 520.7KB (31% compression) by optimising the images below:

 Traffic

Alexa
3996859

 Website security

IP
69.195.124.140
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Our Shop, ( 525px from top )
  • H3 : Accessories, ( 803.5px from top )
  • H3 : Footwear, ( 971.5px from top )
  • H3 : Clothing & Outerwear, ( 1139.5px from top )
  • H3 : Fly Fishing, ( 1307.5px from top )

 Typos

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